The words on your website can mean the difference between your site being found or lost amongst the millions of companies on the web.

Unless you are actively promoting your brand across various channels and media, people won’t search for your business by name. They will search on the Internet for your service or product as a general term instead.

If you haven’t written your web content to include these terms and you’re not optimising, updating or promoting your site regularly, people will struggle to find you.

Our writers and web editors are experienced in online copywriting and qualified in marketing and psychology. In other words, they know how the web works and the way your customers think.

If you would like advice on how to improve the words on your website or marketing communications please get in touch.

Or, you could enter our competition for the chance to win a full re-write of your website by one of our leading copywriters for FREE!

All you need to do to be in with a chance to win is find the hidden link in our website. Hover over the words in our pages and you’ll discover one that will take you to a very sweet picture - courtesy of our copywriter Kia Bigrave. Then, simply e-mail us at info@bigbirdmarketing.co.uk, tell us who you are, how to contact you and the word you clicked on. The lucky winner will be picked out of a hat on the 1st June 2009 and receive a free optimised website re-write*. Easy peasy.

Go on. Have a go. It’s fun. Honest.

Good Luck!

*Terms and conditions available on request. The winner will receive fully optimised copywriting for up to 8 pages of their website free of charge from an experienced, capable online copywriter in the BigBird team. No purchase necessary. Prizes are non-transferable and there are no cash alternatives. Prize must be claimed and used by 30/07/09. BigBird Marketing Ltd reserves the right to alter, amend or close the competition as necessary. One entry per company only. Contact details gained from competition entries will not be shared with any third parties and will be stored in accordance with the Data Protection Act 1998.

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With office space at a premium, a growing number of designers, writers and creative freelancers are looking for better alternatives to dubiously wedging their laptops onto already overcrowded, cappuccino stained tables in noisy, push-chair filled coffee shops.

It seems that hot-desking has provided the unlikely solution…but not the hot-desking we once knew.  At one time, these flexible, rent-by-the-hour desks were the casual, use-‘em-and-leave-’em luxuries only afforded by travelling businessmen who required an impersonal, claustrophobic box with suitably snooty concierge.  That is until a few creative agencies stepped up to offer something altogether more fun, and far cooler, than the old-school stuffy beech-veneer desk with matching colour plastic cup filled with something masquerading as tea.

As more design and advertising agencies cut back on permanent staff and increase their use of freelancers, creative’s have had little choice but to become more mobile, flitting between clients, agencies and their home office with iPhone in one hand, super lightweight laptop in the other, portfolio balanced on their head.  All well and good, but, there has been an unexpected consequence to all of this flexibility:  the death of the creative buzz.

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Fortunately, the more business people I speak to, the more my own perspective on the ‘recession’ is supported. Maybe it’s the circles I network and socialise in, but there are a lot of glass-half-full companies out there who are taking their business by the horns and charging ahead with promotion, taking advantage of this time to outshine everyone else (and making the most of offers, discounts, payment plans and opportunities to do it more cost-effectively).

The difference now however is that businesses are putting ROI from their marketing at the top of their priorities - more than ever before - which begs the question, “how should you spend your marketing budget?”

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Should you or should you not continue spending money on marketing in this uncertain economy?

This is most certainly the time to consider the costs in the business but it shouldn’t be at the expense of your marketing activity.

A freeze in promotion leaves your client database wide open to more savvy competitors who will take the opportunity to poach your customers and take the lead while you’re sitting quiet.

It’s up to you to not only protect your business, but to take advantage of the current climate and use it to stand out above your competition. There are many opportunities to be had and this is your chance to build your brand and attract new business while others put promotion on hold.

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Tags: advertising, BigBird, business, campaign, loyalty, Marketing, Marketing Strategy, online, recession

We’re now 5 years old and what better way to celebrate than with a new home, new brand image and new website?

Well, a cake would have been nice too…and maybe some balloons…but hey, we’re pretty happy with what we’ve got.

The new studio is excellent – even the local paparazzi came and took a look. We’re really very proud to be here – it is a literal hive of creative activity buzzing with exciting projects and opportunities.

The new logo and website sit very nicely with how we have evolved as a company over the years. Now a much bigger agency, the image needed to reflect a bold, new look. We think it’s achieved that and feedback has been great.

The new website is going to get bigger and bigger too. With regular blogs to give you the latest news and views from the world of marketing and design, you’ll get some great ideas and insights. We’ll also be building our portfolio section over the next few weeks to feature special clients and case studies each month as a thank you to them for using BigBird and to show the world what we’ve been up to.

It’s going to be a very busy and exciting time so we better get on with blowing out our imaginary candles on our non-existent cake and kicking around our invisible balloons.

Watch this space…

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