“Natalie Bradley was employed as an events producer for the ‘Migrate 08’ winter campaign which ran across our three Xscapes in Milton Keynes, Leeds and Glasgow. The role was a pivotal continuity link for the in-house team and Natalie’s expertise, professionalism and her production skills ensured that the entire promotion was delivered within the tight timescales and budgets.” Robert Warner, Creative Director, X-Leisure/Xscape for Natalie Bradley’s production and choreography of events and fashion shows for Xscape Milton Keynes, Leeds and Glasgow.
“Additionally, Natalie contributed both a creative and practical solution to a challenging remit. It was a pleasure to have her on the team, albeit temporarily, and I would not hesitate to use her again.” Robert Warner, Creative Director, X-Leisure/Xscape.
Known for indoor slopes made of real snow, cool clothing and generally as a place to eat, drink and be entertained, Xscape has destinations in Milton Keynes, Leeds and Glasgow. Whilst the word is largely out about these indoor resorts, their marketing team put on a range of events throughout the year to boost awareness and footfall.
Natalie Bradley was employed by Xscape to work on their winter and Christmas installation and events, which included working with their marketing department at their London HQ, and across the three sites, from concept to delivery of the promotion.
“Two aspects of the campaign which fell under my remit were fashion shows - delivered on an amazing rotating stage within an igloo installation, and a fundraising promotion to adopt penguins across the UK with amazing prize giveaways,” said Natalie.
The fashion shows were a challenge in that models had to be cast and rehearsed at each of the venues for their launch nights. Natalie used a blend of local and agency talent to showcase the urban sportswear which is available across the Xscapes. Her choice of choreography and mime to a classical soundtrack against the backdrop of a beautiful winter scene gave the audience a taste of the clothes in their true setting.
Natalie worked closely with Woburn Safari Park, Harewood House and Edinburgh Zoo to put the ‘adopt a penguin’ fundraiser in place. She also worked with designers and suppliers to ensure that promotional material, giant penguin cutouts and collection boxes were in place at each venue.
“The highlight had to be when the promotion was up and running - seeing all of our hard work come to life. I worked closely with local talent who delivered extremely entertaining dancing and singing performances; it was a fantastic experience from start to finish,” concluded Natalie.