Posts Tagged ‘copywriting london’
We’ve all seen it. A lovely looking website or brochure destroyed by self-centred, grammatically inept, over-complicated copywriting.
If you’re a company reading this, please consider the sanity of your poor designer. Most importantly, think about what you want your new site, brochure, advert or newsletter to do.
Now, please, close the document, put the keyboard to the side, put your pen back in the drawer and step away from the copy.
Firstly, writing about your own business in an interesting and valuable way is hard. You’re too close to it to give the message the right perspective. Good marketing copy positions itself on the audience and its needs, fears and frustrations – not on telling the world how great you think you are. It’s easily done because you’re enthusiastic about what you but your readers need to understand the benefits first.
Secondly, writing good copy takes time. Many people can edit someone else’s copy but starting that copy from scratch, faced with a stark, blank sheet of paper requires a different approach altogether. Time and time again, designers are left in limbo waiting for clients to deliver the copy to finish the job far beyond the quoted deadline date.
Thirdly, marketing copy needs to have a purpose. You may be able to write, but do you know how to generate a response?
Online copy needs to work with the design of the website and the search engines. Remember, your business needs to appear in the search engines when people search for the product or service you provide – not just your company name. Optimising copy is a science. It takes research and effort.
The same goes for traditional media like advertising, press releases, direct mail, and newsletters. You need to make your words interesting and your message irresistible.
What’s going to make your promotion stand out from everyone else’s? What’s going to make your reader pick up the phone or send you an e-mail?
Do yourself a favour…and your designer. Get a copywriter onboard and see the difference it makes. The good ones will transform how the world sees and reacts to you. Employing a good writer is always money well spent.
Need a copywriter? Find one here.
Brochures and packs were created for every aspect of our client’s recruitment business: new staff, candidates, contractors and prospective customers. Concepts, designs and rebranding for the literature were developed by Sam Cranwell, our Creative Director who, as part of the project, also sourced models to represent each business area for an ongoing campaign. The models were styled and photographed in familliar Milton Keynes locations by our photographer Martin Bou Mansour to strengthen local presence. All positioning and content was researched and written by our marketing copywriter Kia Bigrave.
“Kia has wonderful marketing skills and the art to put these in words. She has worked on several copy-writing projects for our clients, and I would not hesitate recommending her services to any company who is serious about getting marketing results. The copy was first class, delivering the message direct to the users. All that, delivered on time, with an extremely consultative personal touch. Well done Kia!” Sales and Marketing Director, Digital Paint
“As a charity, MKSNAP greatly values the input and support from people with specific skills and expertise. I have been very impressed not only with the quality of work that Kia has provided us but also her ability to deliver to very tight deadlines” Paul Murphy, MKSNAP
For Kia Bigrave, BigBird’s Copywriter
Fortunately, the more business people I speak to, the more my own perspective on the ‘recession’ is supported. Maybe it’s the circles I network and socialise in, but there are a lot of glass-half-full companies out there who are taking their business by the horns and charging ahead with promotion, taking advantage of this time to outshine everyone else (and making the most of offers, discounts, payment plans and opportunities to do it more cost-effectively).
The difference now however is that businesses are putting ROI from their marketing at the top of their priorities - more than ever before - which begs the question, “how should you spend your marketing budget?”
We’re now 5 years old and what better way to celebrate than with a new home, new brand image and new website?
Well, a cake would have been nice too…and maybe some balloons…but hey, we’re pretty happy with what we’ve got.
The new studio is excellent – even the local paparazzi came and took a look. We’re really very proud to be here – it is a literal hive of creative activity buzzing with exciting projects and opportunities.
The new logo and website sit very nicely with how we have evolved as a company over the years. Now a much bigger agency, the image needed to reflect a bold, new look. We think it’s achieved that and feedback has been great.
The new website is going to get bigger and bigger too. With regular blogs to give you the latest news and views from the world of marketing and design, you’ll get some great ideas and insights. We’ll also be building our portfolio section over the next few weeks to feature special clients and case studies each month as a thank you to them for using BigBird and to show the world what we’ve been up to.
It’s going to be a very busy and exciting time so we better get on with blowing out our imaginary candles on our non-existent cake and kicking around our invisible balloons.
Watch this space…
