Posts Tagged ‘design agency’
With office space at a premium, a growing number of designers, writers and creative freelancers are looking for better alternatives to dubiously wedging their laptops onto already overcrowded, cappuccino stained tables in noisy, push-chair filled coffee shops.
It seems that hot-desking has provided the unlikely solution…but not the hot-desking we once knew. At one time, these flexible, rent-by-the-hour desks were the casual, use-‘em-and-leave-’em luxuries only afforded by travelling businessmen who required an impersonal, claustrophobic box with suitably snooty concierge. That is until a few creative agencies stepped up to offer something altogether more fun, and far cooler, than the old-school stuffy beech-veneer desk with matching colour plastic cup filled with something masquerading as tea.
As more design and advertising agencies cut back on permanent staff and increase their use of freelancers, creative’s have had little choice but to become more mobile, flitting between clients, agencies and their home office with iPhone in one hand, super lightweight laptop in the other, portfolio balanced on their head. All well and good, but, there has been an unexpected consequence to all of this flexibility: the death of the creative buzz.
Logo/brand Design
The client was changing their company name so needed new brand to launch it with. A primary and secondary logo type were developed to compliment each other while being used in different circumstances. Many months on and client is still happy with positive feed back from the public and business sector on new brand
“My sector is rather specialist, but Gary has taken particular care and time to learn key information and market structure. Designs are always timely and often far more creative than my very limited briefs, and also flexible to the many international markets I deal with. Above all, the guys are a pleasure to work with – a great blend of professionalism and fun that’s becoming increasingly rare. I’ve dealt with a number of design agencies, but for style, quality and price they can’t be beaten”
Ella Price, Marketing Manager, Arovit Petfood Ltd commenting on Gary Barber and his team.
Fortunately, the more business people I speak to, the more my own perspective on the ‘recession’ is supported. Maybe it’s the circles I network and socialise in, but there are a lot of glass-half-full companies out there who are taking their business by the horns and charging ahead with promotion, taking advantage of this time to outshine everyone else (and making the most of offers, discounts, payment plans and opportunities to do it more cost-effectively).
The difference now however is that businesses are putting ROI from their marketing at the top of their priorities - more than ever before - which begs the question, “how should you spend your marketing budget?”
