Posts Tagged ‘e-mail marketing’
Campaign included building and writing a new website, designing an e-marketing campaign, blog writing, execution of a direct marketing mailshot and production of a highly targeted sales letter to large organisations in financial services, education and public sector.
Visit www.spectorsoft-uk.com
Fortunately, the more business people I speak to, the more my own perspective on the ‘recession’ is supported. Maybe it’s the circles I network and socialise in, but there are a lot of glass-half-full companies out there who are taking their business by the horns and charging ahead with promotion, taking advantage of this time to outshine everyone else (and making the most of offers, discounts, payment plans and opportunities to do it more cost-effectively).
The difference now however is that businesses are putting ROI from their marketing at the top of their priorities - more than ever before - which begs the question, “how should you spend your marketing budget?”
