Posts Tagged ‘Marketing’
Fortunately, the more business people I speak to, the more my own perspective on the ‘recession’ is supported. Maybe it’s the circles I network and socialise in, but there are a lot of glass-half-full companies out there who are taking their business by the horns and charging ahead with promotion, taking advantage of this time to outshine everyone else (and making the most of offers, discounts, payment plans and opportunities to do it more cost-effectively).
The difference now however is that businesses are putting ROI from their marketing at the top of their priorities - more than ever before - which begs the question, “how should you spend your marketing budget?”
Should you or should you not continue spending money on marketing in this uncertain economy?
This is most certainly the time to consider the costs in the business but it shouldn’t be at the expense of your marketing activity.
A freeze in promotion leaves your client database wide open to more savvy competitors who will take the opportunity to poach your customers and take the lead while you’re sitting quiet.
It’s up to you to not only protect your business, but to take advantage of the current climate and use it to stand out above your competition. There are many opportunities to be had and this is your chance to build your brand and attract new business while others put promotion on hold.
We’re now 5 years old and what better way to celebrate than with a new home, new brand image and new website?
Well, a cake would have been nice too…and maybe some balloons…but hey, we’re pretty happy with what we’ve got.
The new studio is excellent – even the local paparazzi came and took a look. We’re really very proud to be here – it is a literal hive of creative activity buzzing with exciting projects and opportunities.
The new logo and website sit very nicely with how we have evolved as a company over the years. Now a much bigger agency, the image needed to reflect a bold, new look. We think it’s achieved that and feedback has been great.
The new website is going to get bigger and bigger too. With regular blogs to give you the latest news and views from the world of marketing and design, you’ll get some great ideas and insights. We’ll also be building our portfolio section over the next few weeks to feature special clients and case studies each month as a thank you to them for using BigBird and to show the world what we’ve been up to.
It’s going to be a very busy and exciting time so we better get on with blowing out our imaginary candles on our non-existent cake and kicking around our invisible balloons.
Watch this space…